Yard signs
How big does the phone number on a yard sign need to be?
Start with the distance to the reader. Then give the phone number enough space to be read comfortably.
The Offscreen blog
Small details.
Better print.
Make your message easier to see, read and act on. Practical advice for the things your business puts out into the world.
Review cards
What Google allows on a review card
Ask for an honest experience. Skip rewards, rating requests and routes that filter out unhappy customers.
Flyers
Why your flyer should not start with your name
Give the reader a reason to care before asking them to remember your business. Then make the next step clear.